Sasom Weekly: Fashion & Luxury

Welcome to the first of many Sasom Weekly Updates! In our weekly updates, we do all the dirty work and present you with an up to date summary of all the of latest and hottest news that goes on world wide. In this edition, we feature the most exciting news updates in the Fashion and Luxury world.

Dior Fashion Show 2021

Premiering their fashion show this past September 29th, the Dior 2021 fashion show was watched by more than 115 million times in total, 95million of which were live, which included live broadcast app, TikTok! Welcome to the digital age of popularity! Directed by Maria Grazia Chiuri that is heavily centered on feminism, the fashion show conveys the sense of new lifestyle that everybody around the world has to live due to a COVID-19 rampaging world. She quotes "We had to approach this collection with an idea more of design. We are living differently and staying more at home within our intimacy. Our clothes have to reflect this new style of life". We feel its best to watch the show by yourself to get an overall idea of how it went down.

Chanel Fashion Show 2021

With Paris Fashion Week taking place as we speak, we got a glimpse into Chanel's 2021 collection that pays a tribute to the classic cinema and theatrics that inspired the brand for countless years. The show took place at the Grand Palais, where the socially distanced audiences were transported back in time to the old Hollywood glamour of the 1950s. Under the vision of Virginie Viard, the highly anticipated collection featured many classy red-carpet designs with a contrast of muted colours to bright fluorescent ones as we see outfits made from black and white houndstooth that bridges old with new colorways of bright pops of pink, red, and blue. Nearing the end of Fashion Month, the collection's classic edgy-feminine spirit closed out the season with a bang.

Louis Vuitton Women's SS2021 Fashion Show

The long-awaited LV SS2021 fashion did not disappoint us one bit when it hit the runway earlier this week. LV creative director Nicolas Ghesquière who was at the Fashion powerhouse since 2013, delivered a spectacular virtual reality experience that featured 360-degree cameras at the freshly renovated LVMH La Samaritaine department store. It felt as if we were there. The inspiration for this collection revolved around the fine line between femininity and masculinity said Ghesquière. It allowed those who weren't completely fixed in dressing up according to their gender (and what the social norm dictates) to explore other ways of expressing themselves. As we're 10 months into the COVID-19 pandemic, the French designer eloquently expresses through his fashion show the thing that everyone desires most strongly at this very moment: Freedom.

Remembering Kenzo Takada

The fashion world and community lost a great icon on October 4th. Kenzo Takada is the next world-renowned designer to past away and succumbs to the deadly complications from the COVID-19 virus. The late 81-year who old passed away in France at, was famous for creating his international luxury fashion house, Kenzo. The designer made his debut in 1970 when his first collection, known as the Jungle Jap sold out instantly. His first collection was only the start of his consecutive collections all of which revolved around a theme of a chaotic mix of loud colours and mismatched prints inspired by the designer's passion for traveling around the world. The designer's most famous logo? The Tiger.