Justin Bieber has no doubt become one of the biggest Fashion Icon's of the decade. Every outfit that he wears that ranges from immensely over sized fits to wearing hotel slippers out in public have all attracted a huge amount of attention from the media and paparazzi. It wasn't surprising to see how the singer's 'unique' sense of fashion has led to a significant amount people who want to dress just like him. He dresses what he likes and doesn't seem to care what others think, at least based on his outward appearance.

Towards the end of 2018, Bieber's been posting a lot of Instagram posts that circles around a never-before-seen brand which features a simple yellow smiley face with the words 'Drew' replacing a mouth. Fans have been curious as to why ALL his clothing pieces share the same logo. So what exactly is it and why does Bieber like it so much?

In 2018, Bieber discreetly trademarked the names "Drew", "Drew House" and "The House of Drew" which if you haven't already guessed by now, is Justin's middle name. The thing is, many people don't actually know that. The fact that the majority of people who don't know what the Drew House clothing line is, is EXACTLY why the brand has been attracting a lot of attention. The approach that Bieber took towards his clothing line wasn't through campaigns, advertisements or promotions, but simple, through word of mouth, the most powerful of them all. If you have to tell someone that something is cool or 'in trend', chances are that it probably isn't. As proof to his marketing strategy, many items on his first capsule collection have sold out, including the famous "Cheap Hotel Slippers".

The Drew House website is as simple as simple gets. You are greeted with a welcome page that welcomes you to the Drew House community along with several of what seems to be Polaroid pictures of people wearing the brand's apparel. There is no bio nor there is any background information about the brand. Perhaps, that's all part of Bieber's plan, to keep it as mysterious and vague as possible. What we DO know is that if you want to dress like the singer, Hoodies are affordable and priced under 100 dollars and Tees are under 50 dollars; a small price to pay compared to prices of apparel seen in many other celebrities. There is certainly a small resale market for the brand, but we haven't seen any prices that goes up as high as some of the crazy Supreme pieces. Safe to say, the prices are still somewhat customer 'friendly', at least in our opinion, for now.

Well there you have it! Its now your turn to asks your friends and family whether they know what Drew House is! We know that everything on the website is sold out which goes to show the high demand for the brand. But if you're interested in some pieces from the brand, we're happy to announce that they're available on our Sasom website (include the famous Drew House Slippers)!