OSOI achieving a modern approach to its high-quality bags and footwear. The brand was founded in 2016 by Heejin Kang, the desginer has focused on sophisticated classic and androgynous design. OSOI means “slow, patient” in Japanese, and the literal meaning of OSOI integrates well with the brand’s mission: to create timeless products that can remain in vogue. The brand is perfecting everyday glamour.